Polaroid, the iconic instant camera brand, has officially launched in the Indian market through a partnership with Luxury Personified, aiming to connect with photography enthusiasts across the country. Most people might not know this but Polaroid cameras were not available in the country till date, but that changes now.
The new product lineup features the Polaroid I-2, Polaroid Now Generation 2, Polaroid Go Generation 2 and Polaroid Now Plus Generation 2. Each model comes equipped with exciting features like autofocus and double exposure, all while maintaining an eco-friendly design.
The Polaroid Instant Cameras will be available to purchase from e-commerce platforms like Amazon and Flipkart, along with speciality photography stores and large format retailers.
In India, Polaroid will face competition from other brands that sell instant cameras such as Fujifilm, Mafiti Kids Camera and ESOXOFFORE Kids Camera among others, as well as smartphones with enhanced photography capabilities. However, the company is yet to reveal the pricing of its new lineup in India.
What are Instant cameras?
A photo from an instant camera takes between 1 to 5 minutes to fully develop, depending on the model. Also, unlike digital images, instant camera prints cannot be edited once they have been processed. To increase image quality, some instant cameras include capabilities such as exposure control and flash changes before taking the photo.
Additionally, an instant camera uses instant film which comes in various formats such as Instax Mini, Instax Wide and Polaroid Original.
